The Audi Corporation seriously strengthened its position in the last year and received a record 5.35 billion Euros of profit, thus it was able to get around Mercedes – Benz in the results of the sales. Following the latest car news, now it is the Audi brand that is the second premium – brand in the world after the BMW brand. This was facilitated by the excellent performance in the markets of China and the United States of America. Being inspired by such successes the Audi Corporation plans the next few years to become the absolute leader in the segment of the luxury cars.
In China, the volumes of the sales of the Audi cars in 2011 increased by 37 per cent, while the U.S. market was able to please the Germans by only 15 per cent increase in the sales. The leader of the American sympathies became Audi A6, which was sold for 77 per cents better than the last year. The demand for the Audi TT Coupe has grown by 47 per cents.
According to the forecasts of the Audi Corporation, the BMW Company will hand over the leading position already by the 2015 year. To achieve success 13 billion Euros will be invested, which will be used for the construction of the production facilities in the most promising regions – China and Mexico.
