The Volkswagen Company plans to release a cheaper model for markets of developing countries – China and India. Initially the Germans with the Japanese were supposed to deal with it under the partnership with the Suzuki Company, but after the break of their business relations the project was shelved.
And the Volkswagen Company plans to embody its idea. It is based on a compact car Up! – The engineers will simplify it, due to what its price will fall by about 20%. Thus the most budget car of the German “people’s” brand will cost less than 8000 Euros.
Responsible for the project was appointed Hans Demant, who previously headed the Opel Company. By spring he will have already determined the strategy that will be presented at the trial of the management of Volkswagen.
Let us recall that the Renault Company has recently voiced its desire to create a very cheap car that will be used for the markets of the poor countries such as China and India.